Is Reformation Really Worth All The Hype?

Reformation // Is it really worth all the hype?

I’m wearing:
Reformation green dress | Mango blazer jacket | YSL slingback shoes

I’ve been following Reformation for a while. Let’s say that if you are on Instagram and you follow a couple of IT bloggers it’s pretty impossible that you have never heard about it.

Reformation is everywhere, it’s a IT of the moment. 

When I googled “Reformation” for the first time, I was so impressed. There is a very important sustainable philosophy behind the brand that opened my mind. I never realised that fashion is the third most polluting industry in the world. With the introduction of fast fashion, it’s crazy the amount of energy, water and resources that every day it’s wasted to create what we wear. Instagram, the place where a new trend sees the light every second, and us, bloggers, with the constant “NEW IN” formula that make your closets look always old, are really giving the worst contribution to create even more pollution.

Reformation is trying to break this movement creating an opposite one. The brand offers a wide range of clothes that all girls want to wear made from recycled fabrics, using resources that produce less pollution and less waste.

This sounds so cool, doesn’t it?

Reformation // Is it really worth all the hype?

Reformation // Is it really worth all the hype?

After reading the intro on Reformation’s website and after checking the collection I immediately thought I need this brand. I want these clothes.

Then the first “but” came.

Reformation is everything but affordable. A simple mini dress costs around 170-200$, a maxi dress around 300$. Not for everyone. But I get it. The price can also help you to approach the philosophy to buy less buy better. Instead of spending 200$ at Zara, buying items that you might want to throw away the following season, you invest the same amount on a piece to keep in your closet for ages. It makes sense.

However, when I’ve never tried a brand before, I find difficult to spend that amount of money online. I don’t know how sizes are, how it looks in real life etc etc. So I decided to wait until the sale season.

Reformation // Is it really worth all the hype?

When sales finally came I was excited.

The looks proposed by Reformation reflect exactly what I want to wear at the moment, the kind of girl I’d like to be.

I browsed the e-shop for a while and at the end I picked three dresses: two mini dresses, same style different colours, and one maxi dress. The sale prices were actually very good. I clicked the botton “BUY IT” and then I just waited until my order arrived.

I was pleasantly surprise to receive my package earlier than what expected. The package itself looks cool. Clothes come folded in recycled paper bags and reclyded paper hangers. All the positive feedbacks were coming together! Until the moment I checked the clothes…

That was the WORST disappointment EVER. 

Reformation // Is it really worth all the hype?

The quality of these dresses is terrible. It looks incredibly cheap. There are actually dresses at H&M whose quality looks much better and they cost a fraction of the price (of the SALE price!).

Also the fit was terrible. I must say, as disclaimer, that I got a wrong size, at least one size bigger than mine. I bought a US6 but clearly I must be US4 or even less because the dresses are quite huge. So ok, my judgment regarding the fit can’t be 100% reliable but still there are some issues on the dresses which don’t depend of the size. The two mini dresses  have terrible creases on the pockets that don’t go away neither after I tried to iron them.

I was so upset. Really. Because even if I paid those clothes less, the amount of money that I invested in was a total waste. I could re-build my entire clothes going to H&M during sales and probably getting something much much better. 

And imagine if I had bought these dresses at their full prices. I really don’t get what is the value that a 300$ dress bring into my life. It’s recycled. Ok. It took less energy to produce it. Ok. But if this dress looks so bad that I want to throw away without even wearing it… doesn’t this mean that I’m creating even more pollution? For 200-300$ I can get a real good quality cloth that will stay in my closet forever.

So Reformation, I don’t really get you anymore.

Reformation // Is it really worth all the hype?

What’s even worst is the fact that I see all my favourite bloggers, every single well-dressed girl, to wear Reformation and I never, ever ever, read a bad feedback about this brand. How is it possible? Am I the only one who purchased the only three dresses that look cheap? Quite hard to think. So why no one is saying something about this? Reformation dresses are cool, the looks you see on the Instagram page are nothing else than perfect. Really. But maybe is just that.. A brand that look cool in the picture and awful in real life. I tried the same. I took these pictures where I look like a cool girl wearing cool stuff. But truth is that I’m fooling you…

I’m not sure if I’d buy Reformation again. Definitely I’d prefer to check size, fit and fabric before.

*UPDATE: I wrote these words a while ago. In the meantime, I brought all three clothes to the tailor and he fixed the fit. Now it’s much better and all three dresses look nice on me. I brought the black dress to Thailand (I wore it here) but I still have to wear the other two dresses since they are very short now that I took them in. I might probably end to wear them over pants.

Reformation // Is it really worth all the hype?




Chiara Amodeo
About me

Chiara is a quirky and funny Italian girl currently living in Middle East. She is a dreamer, a blogger, a shopaholic, Paris and cats lover. She spends her days with her husband and their three cats, creating outfits with Mrs B. and writing about what she loves!


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Reply April 5, 2018

Not sure about the statement but for sure loving your look here!
IG @grace_njio

il bello di essere donna
Reply April 5, 2018

bellissimo questo look

Reply April 5, 2018

Una giacca molto carina! Baci bella!
La ilusión de Nina-

Reply April 5, 2018

never shopped at reformation--but definitely taking your thoughts in mind! I like your blazer regardless :)

    Chiara Amodeo
    Reply April 9, 2018

    It's a big shame because every time I see a look from reformation I think OMG HOW BEAUTIFUL IT IS! But then I remember this experience...
    xoxo, Chiara

Federica Di Nardo
Reply April 5, 2018

Ad ogni modo ti stanno bene ;)


Reply April 5, 2018

Ugh that is such a bummer. I love the eco conscious fashion movement and am myself trying to weed out fast fashion from my life (it’s a hard habit to break). I love the way you styles the dress even if it’s not your fave. <3 Jamie

    Chiara Amodeo
    Reply April 9, 2018

    It's really hard indeed and this experience didnt help me too much. I would quit fast fashion if the alternatives offer better qualities, but what if they don't? Plus I appreciate the fact that fast fashion is introducing many garments made with recycled textiles or eco-friendly fabric!
    xoxo, Chiara

Reply April 5, 2018

Thanks for sharing this information! your outfit looks cool and love the slingback!
xo Yvonne

Reply April 5, 2018

I was regretting I don't have that famous polka dot dress... You made me change my mind.

    Chiara Amodeo
    Reply April 9, 2018

    Honestly I have the entire Reformation collection on my Wishlist, the style is AMAZING! But quality and price don't match at all!
    xoxo, Chiara

Itzel Najar
Reply April 5, 2018

So cool outfit!!!
thanks for sharing!!!

Reply April 5, 2018

I like the idea of Reformation but I really can't justify the price. Now that I know the quality isn't so great, I am definitely going to skip it. There are better, sustainable brands out there that costs less.

    Chiara Amodeo
    Reply April 9, 2018

    I also thought that if they really want to make an impact they shouldn't ship orders, because I think they also mention how much impact the shipment has on pollution (image orders shipped by plane). So if they wanted to be really true to their philosophy they should open stores around the world and make order KM 0 aka only on spot! ahaha Just a thought of mine
    xoxo, Chiara

Reply April 5, 2018

Thanks so much for sharing your opinion with us, it helped a lot.

Reply April 6, 2018

I've never heard of this clothing brand before but I so appreciate your honest review!! It's so good to be up front with blog readers when a brand just doesn't work out. I can't believe the prices of these clothing items!

xoxo A

    Chiara Amodeo
    Reply April 9, 2018

    I'm gonna use reformation for inspiration, because they style is incredibly perfect, but I"m not sure I will purchase this brand again :)
    xoxo, Chiara

Reply April 6, 2018

I never heard such things like this and im thankful you shared it with us.
I should check this out.

Much Love,
Jane | The Bandwagon Chic

my lovely people
Reply April 6, 2018

Hi there: This post is really, really interesting, I was like you, I'm dying for buy something of this brand but I really think is a little bit expensive so knowing this I think I'm going to skip even when were in sale.
Thank you so much fr the information.

New post on my blog, my little prince. I'm talking about my baby boy and how my life change completely when he arrived to my life. I share one of his outfits.
Hope you like it.

    Chiara Amodeo
    Reply April 9, 2018

    I wish I could visit their store, so I could check if other garments are better than these! Your little baby is gorgeous!
    xoxo, Chiara

Reply April 6, 2018

I agree with you babe, not the best quality :) Great post !!

Reply April 6, 2018

So grateful for this honest review! I've considered buying from Reformation, but now I think I'll take my money elsewhere.

    Chiara Amodeo
    Reply April 9, 2018

    There are so many eco friendly brands with best quality, especially for that range of price!
    xoxo, Chiara

Reply April 6, 2018

Non ho nulla di questo marchio, quindi grazie per l'onesta recensione! Il look mi piace molto, comunque :)
xx Elisa

Reply April 6, 2018

Thank you for such a great review! Love this look!

The Blush Blonde

Reply April 7, 2018

So sorry to hear you had this experience! It always sucks when online orders don’t live up to expectations.

Chloe x

Reply April 7, 2018

I love the idea behind more sustainable fashion. It's too bad you didn't like the clothes as much as you hoped.

Kathrin | Polar Bear Style

Mariann Yip
Reply April 7, 2018

There's so much hype around this brand it's great to find such an honest review! Definitely will keep your thoughts in mind if I decide to purchase!

Reply April 7, 2018

Loving this outfit and gorgeous pictures!

Reply April 8, 2018

I'd never even heard of that brand until now- thanks so much for you review!

Sami | The Classic Brunette
Reply April 9, 2018

I've never heard of this brand before, but love hearing your honest opinion!

The Classic Brunette

Reply April 9, 2018

I think before you step to the hype you have to really see if it’s worth the push. I think it is a very nice brand. It looks like it’s everywhere.

StyleSprinter Blog by Katya Bychkova

nicole leigh
Reply April 9, 2018

I've heard lots of mixed reviews about reformation, so thanks for sharing your honest opinion about the brand! often times, that kind of authenticity gets lost amongst influencers. x, nicole //

Reply April 10, 2018

Never knew about fashion as 3rd most polluting industry in the world. That's quite alarming and sad. Indeed, this "new in" formula and consumerism attitude really creates pollution. This is something we should all ponder upon. Haven't heard about Reformation, but thank you so much for sharing your thoughts on it dear. Anyway, like your blazer!

Jessica |

McKenna bleu
Reply April 23, 2018

Have never shopped there before. Sorry to hear about your experience. There clothes do look cute though.

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