Last year I visited for the first time the Doha Jewellery and Watches Exhibition (DJWE), which is one of the most important exhibitions in the world, and thanks to Fifty One East I had the chance to be introduced to Hueb. I was immediately fascinated by the femininity and elegance of its collections. A mix of statement pieces and fine jewelry. Impossible to not fall in love! So when I met them again for DJWE 2016 edition I thought it was time to introduce this brand also to my readers.
Hueb is a brazilian brand and its story began when Fadua Hueb started to create the jewelry that her friends wanted but they couldn’t find. And now, after three generations, Hueb is famous around the world, representing the beauty and the energy of this amazing country called Brazil.
Hueb collections are the perfect balance between classic and modern, art and innovation. I consider each Hueb piece wearable at any occasion. It’s the kind of jewelry that you wear to express yourself but without being ostentatious. And this is what I look for when I want to buy a jewel. I want something special, unique, creative but at the same way timeless.
Hueb is certainly a creative brand. I checked what was new and I found some great pieces. I love the Bahia collection where palm leaves are the protagonists. The 18K yellow gold earrings with diamonds perfectly express the Brazil’s energy because they literally dance with you every time you move your head!
And what about the ribbon ring? When you look at it for the first time it seems composed by three stripes, two in gold and one with diamonds. But the truth is that the diamonds part reveals to be a second ring that you can remove and wear alone. It’s like to have two rings in one (a good reason to explain to husbands when birthday is coming!).
If you live in Doha, you can find the collection at Fifty One East, in Lagoona Mall. Otherwise you can check Hueb website to find the nearest store.
Said that, keep scrolling down this post and have a look to these amazing jewels and excuse me if after reading this article you will desire to add a Hueb piece to your jewelry collection (or to go out and buy candies 🙂 )