The backpack is one of those pieces that can not miss in the closet of the accessories of a woman. At  least this summer. The next one, we’ll see.

But if to the West (Europe and America) the backpack most desired is definitely the one by Chanel, to the East (Asia and Australia) wins without any doubt MCM backpack.

In Singapore I have seen wearing it by women of all ages. Singapore is also the first city in South East Asia to own a flagship store of the brand. But we should not be surprised, Singapore has a very high density of rich people, much more than in Doha … of Doha!

Same scene happened in Australia. Wherever I turned my head I saw that backpack (even if the owners of the object in question was decidedly Asian).

But the question is “What brand is MCM?” Honestly I had to do some researches for answering to this.

MCM, alias Modern Creation Munchen, is a German brand founded in 1976. It crafts luxury leather goods, footwear and appareal for the most sophisticated travellers in the world.

It’s appreciated by the royals, celebrities and all those people that believe “in the art of travel, in the spirit of the adventure. Because life is a journey“.

MCM is synonymous of luxe. Each piece is the work of fine craftsmen assembling superior materials with the utmost care. And each piece is also personalised by a brass platen bearing a number unique which connect the pwner directly to the MCM’s skilled artisans.

So, fashion lovers, if you really want to be trendy and cool you should add one of this backpack on your wishlist. Maybe for a very special occasion, because obviously prices are tremendously high.

You can also see the entire collection on MCM website.