The pastel colors are always the expression of the spring (and the summer). But one year baby pink is the most glam color, the year after is the turn of the baby blue. Then salmon, yellow, and pastel purple.

But why choose one only color for season?

The SS14 collection of Toujouri is an explosion of pastel colors: yellow, blue and pink. An explosion of flowers, embroideries and applications. It’s romance in its purest form.

The collection is tradition, because it is inspired by the Palestinian embroideries and traditional textiles. But it is also modernity. The silhouettes are new with defined structure.

So I guess that even with these hot temperatures, it’s worth to head to The Pearl and have a look of this amazing collection. The flagship store (designed by the famous architect Peter Martino) is located at The Pearl, Parcel 1 – Doha.

Just to know, Toujouri is the collection designed by Lama El-Moatassem. Graduated at the Central St Martin, the London’s College of Fashion, in 2009 launched Toujouri’s first collection. For those who doesn’t know Arabic, Toujouri translates as treasure chest. This brand is very popular in Middle East and sold in the best boutiques all aroud the world (for the complete list, click here).

*All images are from Toujouri website.