In this period I’m looking for a new swimsuit. In Doha we have started definitely the summer season. Temperatures reach 40 degrees already. So sea, swimming pool, swimming are my only thoughts.
I usually buy two swimmingsuits in plain colors and one with prints. For the first two I have no doubt about what to choose.
Je m’en fous. An italian brand, created by Giulia Zoppas.
Giulia has a vision. She couldn’t care less of all conventions, fashion rules, must have pieces. Her collections, born in 2009, are always no logo, colorful, Lolita-inspired. Terribly feminine. Showing an elegance which is never excessive.
Her collection includes swimming suits but she also creates amazing clothes. For all girls that are in Milan or are planning a trip in Italy I really recommend to have a stop in Je m’en fous
monobrand boutique located in the middle of one of the most beautiful area in Milan, Brera. For all those less lucky I said “don’t worry
” there is a cute website
which includes an online shopping section!
*All images are from Je m’en fous website.