Farfetch and The Love Of Fashion
Last week Dubai opened its door to another online shopping destination. And it’s not any one. It’s Farfetch, a BIG name in the fashion system.
I was very excited to take part of the launch of Farfetch in Arabia. It was a full day focused on all things art, fashion and food.
I met the team at City Walk. Farfetch partnered with the artist eL Seed and together they translated the love for fashion into three big installations placed around Dubai. One of them is in City Walk.
We had lunch at Blue Blanc in Reinessance Dubai. It was my first time but I loved the restaurant so much that I brought Massimo and a couple of friends the next day for dinner. The interiors are magical and the food amazing. As proof that bloggers are not models, we all enjoyed the food so much that we probably overstayed creating some late in the schedule, ops!
Then we moved to the Penthouse which was turned into a dreamy walking closet. Some of the most coveted dresses and accessories available online where physically displayed around the room. Make-up and hair stations were available.
Farfetch made the things in big!
Straight hair, bold lipstick on, I was ready to shoot this gorgeous Alberta Ferretti dress. It’s the perfect spring-summer staple. You can dress it up pairing with heels and a structured bag but you can also dress it down if you wear flat sandals and a more informal bag (like a straw bag). It’s one of those pieces that you definitely want to pack when you go on holiday because despite how glamour it looks, it’s really easy wearable though out the day.
The pink bag that I’m jealously wearing in these photos is a new entry in my wardrobe. When Farfetch asked me to choose an accessory for myself, I didn’t have doubts. I’ve been dreaming of this Staud bag for long and I’m so happy that it’s finally mine. For sure it’s one of my TOP bags for summer.
Since “For The Love Of Fashion” was the motto of the day, we had the perfect end of day at the Opera Dubai for the exclusive Farfetch party!
If you are not familiar with Farfetch, let me tell you how it works. Farfetch is different from other online platforms. It doesn’t only show a selection of the best fashion pieces available in the market, together with the biggest names of the fashion system. Farfetch also provides to boutiques and stores from all around the world a virtual shopping window where to sell their fashion selection.
Some of my favourite stores are in Milan and in Paris. Not exactly around the corner. But using the website I can shop at these places receiving the order directly at my front door.
Photography: Deb Andreucci
*This post is in collaboration with Farfetch