Why I Decided To Stop Using The Word Trend
In the last year I started to question my role as blogger and how running a fashion blog has influenced my life. I gave the first sign of change when I spoke loudly in this post, which all of you loved so much. And I felt inspired by your positive comments and feedbacks. However, one thing is to write words down, another thing is to act accordingly.
I can’t deny that it was a struggle to keep up with my resolutions. I felt less guilty to wear my clothes over and over again (like if you should ever feel in this way!). But I’m not sure if I really bought less stuff. The fact is that I’ve been a shopaholic for the whole life, blogging or not blogging.
There are several reasons why I shop a lot. 1. I love clothes, I always had and I always will. 2. Shopping makes me happy. 3. I need material for my blog. Because let’s be honest girls, although I love talking about different subjects, Bonjour Chiara is mainly a fashion blog. Fashion is a huge part of this website so it can’t surprise that most of the articles rotate around this topic.
And when you talk about fashion you also write about TRENDS. I honestly like creating roundup of items that are particularly cool at the moment. And so the rest of the team do (yes, we are a TEAM now!!).
However, I recently started to feel a guilty feeling everytime I think to write a “latest-must-have” kind of articles. Because I’m totally aware that it’s impossible to keep up with the latest trends. New trends pop up every week with the consequence that your closet always seems to be outdated. YOU feel outdated. And this is the last thing that I want to promote on Bonjour Chiara.
For this reason, I started to think how to balance the fact that we talk about fashion (and so, about trends) with the fact that we never want to make you feel inadequate.
The answer came on a Tuesday morning when I was quickly getting ready for a last minute food shop run. I was looking at my closet when I realised that many of the items that go under the category “trends of the moment” are things that have been part of my wardrobe since ages.
Polka dot is a thing of the moment? I can never find a period of my life without these little dots. Last year was all about culottes pants? They have been my favorite style of pants since the moment my hips decided to get larger (!!). Straw bags are mandatory nowadays? I remember falling in love with several straw bags during a trip to Ibiza, at least 8 years ago.
So, I understood. The problem is “TREND”, a word that makes you immediately feel the need to run to the mall for a furious shopping session to update your wardrobe’s selection.
I’m starting to look at the word trend like the key to get access to the cool kids club. Without the latest trend you are OUT. But this can’t be farther than the truth. You should buy trends because they add something to your STYLE.
And here we go. STYLE. PERSONAL STYLE. This is the most important thing to keep in mind when it comes to fashion. We are different, each of us has her own personal style and this is what makes us unique. Don’t follow trends that don’t suit you. Don’t underestimate your value because you don’t show the latest IT pair of shoes. Don’t feel sorry if you decide to skip the trend of season.
The only positive thing about trends is that they make things easy accessible. 8 years ago I had to go till Ibiza to find my favourite straw bag. Today you can walk in any shop to find a great selection of bags. But this is it.
Trends cannot influence the way you feel.
So, you know what? I now decide to banish the word TREND on Bonjour Chiara. I don’t want to give the feeling the you are not a cool kid if you don’t wear that specific sunglasses. But I want to bring you a selection of sunglasses that we love and we feel it perfectly goes with Bonjour Chiara Style. Some of them might be trendy others might be a classic. If you think that the sunnies might work with your style too, then we will be absolutely happy to have helped you to add something to your personal style.
Choose what works for you. Think if you really LOVE that item and if you would still wear it in a couple of year. Think if that particular style suits you.
If the answer is YES, YES, YES, then treat yourself with a bit of shopping. But do it for yourself and not because it’s the latest must have that you can’t live without. You know? Being what someone else tell you to be is boring. Being who you are is so much fun.