Is Reformation Really Worth All The Hype?
Reformation green dress | Mango blazer jacket | YSL slingback shoes
I’ve been following Reformation for a while. Let’s say that if you are on Instagram and you follow a couple of IT bloggers it’s pretty impossible that you have never heard about it.
Reformation is everywhere, it’s a IT of the moment.
When I googled “Reformation” for the first time, I was so impressed. There is a very important sustainable philosophy behind the brand that opened my mind. I never realised that fashion is the third most polluting industry in the world. With the introduction of fast fashion, it’s crazy the amount of energy, water and resources that every day it’s wasted to create what we wear. Instagram, the place where a new trend sees the light every second, and us, bloggers, with the constant “NEW IN” formula that make your closets look always old, are really giving the worst contribution to create even more pollution.
Reformation is trying to break this movement creating an opposite one. The brand offers a wide range of clothes that all girls want to wear made from recycled fabrics, using resources that produce less pollution and less waste.
This sounds so cool, doesn’t it?
After reading the intro on Reformation’s website and after checking the collection I immediately thought I need this brand. I want these clothes.
Then the first “but” came.
Reformation is everything but affordable. A simple mini dress costs around 170-200$, a maxi dress around 300$. Not for everyone. But I get it. The price can also help you to approach the philosophy to buy less buy better. Instead of spending 200$ at Zara, buying items that you might want to throw away the following season, you invest the same amount on a piece to keep in your closet for ages. It makes sense.
However, when I’ve never tried a brand before, I find difficult to spend that amount of money online. I don’t know how sizes are, how it looks in real life etc etc. So I decided to wait until the sale season.
When sales finally came I was excited.
The looks proposed by Reformation reflect exactly what I want to wear at the moment, the kind of girl I’d like to be.
I browsed the e-shop for a while and at the end I picked three dresses: two mini dresses, same style different colours, and one maxi dress. The sale prices were actually very good. I clicked the botton “BUY IT” and then I just waited until my order arrived.
I was pleasantly surprise to receive my package earlier than what expected. The package itself looks cool. Clothes come folded in recycled paper bags and reclyded paper hangers. All the positive feedbacks were coming together! Until the moment I checked the clothes…
That was the WORST disappointment EVER.
The quality of these dresses is terrible. It looks incredibly cheap. There are actually dresses at H&M whose quality looks much better and they cost a fraction of the price (of the SALE price!).
Also the fit was terrible. I must say, as disclaimer, that I got a wrong size, at least one size bigger than mine. I bought a US6 but clearly I must be US4 or even less because the dresses are quite huge. So ok, my judgment regarding the fit can’t be 100% reliable but still there are some issues on the dresses which don’t depend of the size. The two mini dresses have terrible creases on the pockets that don’t go away neither after I tried to iron them.
I was so upset. Really. Because even if I paid those clothes less, the amount of money that I invested in was a total waste. I could re-build my entire clothes going to H&M during sales and probably getting something much much better.
And imagine if I had bought these dresses at their full prices. I really don’t get what is the value that a 300$ dress bring into my life. It’s recycled. Ok. It took less energy to produce it. Ok. But if this dress looks so bad that I want to throw away without even wearing it… doesn’t this mean that I’m creating even more pollution? For 200-300$ I can get a real good quality cloth that will stay in my closet forever.
So Reformation, I don’t really get you anymore.
What’s even worst is the fact that I see all my favourite bloggers, every single well-dressed girl, to wear Reformation and I never, ever ever, read a bad feedback about this brand. How is it possible? Am I the only one who purchased the only three dresses that look cheap? Quite hard to think. So why no one is saying something about this? Reformation dresses are cool, the looks you see on the Instagram page are nothing else than perfect. Really. But maybe is just that.. A brand that look cool in the picture and awful in real life. I tried the same. I took these pictures where I look like a cool girl wearing cool stuff. But truth is that I’m fooling you…
I’m not sure if I’d buy Reformation again. Definitely I’d prefer to check size, fit and fabric before.
*UPDATE: I wrote these words a while ago. In the meantime, I brought all three clothes to the tailor and he fixed the fit. Now it’s much better and all three dresses look nice on me. I brought the black dress to Thailand (I wore it here) but I still have to wear the other two dresses since they are very short now that I took them in. I might probably end to wear them over pants.