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Chatting With Armelle T.C., Founder Of Rosebud


“Luxury is not a question of money but a question of rarity. I wanted to leave behind the idea of mass-luxury consumption, that women have the same bag as they must buy the same items to enter a club and to exist.”

– Armelle T.C.

Chatting with Armelle, founder of Rosebud, a luxury bag brand - www.bonjourchiara.comI’m wearing:
Asos lillac maxi ruffle dress | Charles & Keith slingback shoes (similar) | Rosebud Ipanema bag |
Prada sunglasses (affordable version)


A couple of months ago I receivd an email from Audrey, marketing assistant at Rosebud, who proposed me to work together. It took me few minutes to say yes. The lookbook she presented was absolutely great. I immediately had a crush over the Ipanema style bag, a little bucket bag that you can customize in different colors and materials. I chose mine in a beautiful olive green shagreen leather. When it arrived I felt even more in love with that. It’s a little gem that I’m carrying around a lot. I’ve been wearing this bag so much in these past two weeks and I also have been stopped quite often by people who asked me details or left compliments!

But before to go any further, let’s just stop for a second and ask: What is Rosebud?

Chatting with Armelle, founder of Rosebud, a luxury bag brand - www.bonjourchiara.com

Rosebud is a luxury bag brand created by Armelle T.C., a french designer who moved to Bangkok where she settled her brand and business. Rosebud collection includes different styles but they all have something in common: they are feminine, chic and detailed with luxurious embroideries and leathers.

To give you a glimpse of Rosebud world, I sat down with Armelle and asked her about Rosebud.

CHATTING WITH ARMELLE, FOUNDER OF ROSEBUD

1. Hello Armelle. Tell us a bit about yourself and history of the brand.
I created Rosebud with a friend 2 years ago. At the beginning, we just wanted to make personal gifts, and little by little, by word of mouth, the brand turned into a real business that I lead alone today.

I came from the artistic world – I am an art dealer – and I wanted to make bags as paintings, to create unique pieces, and allow women to wear luxury items without having to show it with big brand signs. For me, luxury is not a question of money but a question of rarity. I wanted to leave behind the idea of mass-luxury consumption, that women have the same bag as they must buy the same items to enter a club and to exist. Each and every one of us is unique. What’s more, nothing is more pleasant than having something unique, that no one can have too…

2. What inspires you when you create Rosebud bags?
What inspires me is the kind of life I am going to live with one bag. A bag tells a lot about the woman who carries it, about her life, her needs, her movements… as well as lingerie actually. A bag involves a way to behave. With a Capri, our flagship design, you must stand straight, mind your posture, whereas you can catch an Ipanema as you want, depending on the circumstances, mixing up your fingers in its chains… An Ipanema is small and consequently lies low, while a Portobello is effective and chic, it closes by itself, everything is easy with a Portobello… it is a kind of personal assistant.

Chatting with Armelle, founder of Rosebud, a luxury bag brand - www.bonjourchiara.com

Chatting with Armelle, founder of Rosebud, a luxury bag brand - www.bonjourchiara.com

3. Who is the type of woman you design for?
I design my bag for all types of women as each and every one of us is all types of women during the day. Nevertheless, the brand is divided into two lines: the Paris one, for working girls, self-confident and self-made women, and the Bangkok one, for thoughtful younger girls.

Rosebud women are free-spirit women, who love travelling, who love cultures and materials mixes. They are aesthetes. That is why all my bags are handmade in a little Bangkok workshop, and made with high-quality, pleasurable, supple and soft materials. Women who do not have anything left to prove about their personality, their social class.

4. How has Thailand influenced your creativity and the brand identity?
Thailand influences me every day in my creations since each part of the country contains treasure. Here, I can bargain-hunt in little markets to find special fabrics for my unique pieces, choose amongst an incredible variety of high-quality materials, take advantage of Thai refined savoir-faire. My creativity strongly increases here, I feel that nothing is impossible in this country.

Chatting with Armelle, founder of Rosebud, a luxury bag brand - www.bonjourchiara.com

Chatting with Armelle, founder of Rosebud, a luxury bag brand - www.bonjourchiara.com5. Do you have any particular bag which means something special for you?
For me, the Capri is emblematic. I think it is an essential bag. It is a symbol of femininity. My first inspiration for this design was an iconic Hermès bag, eternal. This idea of timelessness means a lot for me. It is imbued with both a vintage spirit and modernity thanks to the materials mix: sculptural scales confront the sensual black goat suede. It answers the fantasy of a complete bag, the one that can adapt to every situation, to every style. I love its very modern lateral pleat and its inner layout simplicity.

6. What was the hardest challenge you had to face to to set up your business?
I never learnt how to make bags in school, so that my approach was more empirical. I made some novice mistakes at the beginning… And, once I was convinced by my designs, I had to come back to work on them to make the bags comfortable and makeable. However, now, I think that not being formatted allowed me to be freer in creating my designs. I lost a lot of time, but my designs became more and more singular.

Chatting with Armelle, founder of Rosebud, a luxury bag brand - www.bonjourchiara.com7. What are the upcoming plans for Rosebud?
I prepare a jewellery collection: 5 rings, 3 collars, named as cocktails, playing with opacity, brilliance, colours and geometrical figures. It should be launched before Christmas. It is a new adventure!

8. What would Armelle be if she was a color, a place, a song.
Unhesitatingly, I would be green, colour of hope, a soothing colour. I would be Paris, my refuge city, where I come from. Finally, if I were a song, I would be Mon Dieu, d’Edith Piaf, a song about fragility, the ephemeral aspect of life and love.

Chatting with Armelle, founder of Rosebud, a luxury bag brand - www.bonjourchiara.comI’m wearing:
Asos lillac maxi ruffle dress | Charles & Keith slingback shoes (similar) | Rosebud Ipanema bag |
Prada sunglasses (affordable version)


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*This post is in collaboration with Rosebud
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Chiara Amodeo
About me

Chiara is a quirky and funny Italian girl currently living in Middle East. She is a dreamer, a blogger, a shopaholic, Paris and cats lover. She spends her days with her husband and their three cats, creating outfits with Mrs B. and writing about what she loves!

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26 Comments

Atsuna Matsui
Reply November 24, 2017

The bucket bag looks so chic and you can definitely tell that it's high quality! The bag looks so luxe and I'm in love with the texture and gold detail. I'll definitely have to look into Rosebud.

BLOG | YOUTUBE | INSTAGRAM

Desires In Style
Reply November 24, 2017

E' veramente stupenda la borsa!! La adoriamo!! :)
un bacione
Agnese & Elisa

http://desiresinstyle.com/

Katya
Reply November 25, 2017

That ruffle dress looks marvelous. I can tell the texture of it is comfortable and cool. Bags are meant to be used and abused by girls who loved it lol.

StyleSprinter Blog by Katya Bychkova

Dina
Reply November 26, 2017

Such a pretty ruffle dress!

https://dinamighty.com/

    Bonjour Chiara
    Reply November 28, 2017

    It's s statement piece, for this reason I had to have it in two colours!
    xoxo, Chiara

Ania
Reply November 26, 2017

Wow! You look so cute <33 lovely dress :)

Dominique
Reply November 26, 2017

Such an interesting interview hun! I also have to say that lilac tiered dress is beautiful! xx

http://www.thatnewdress.com

Courtney Hardy
Reply November 26, 2017

That dress is so pretty!! I love the ruffles.
http://sugarcoatedbears.blogspot.com/

Sandy
Reply November 26, 2017

Soo great!

If you are searching clothes with good quality and want to dress like her visit this link http://bit.ly/2AaFKWo

Cris
Reply November 27, 2017

Love this post. Wonderful to know about Armelle. Her creations are very inspirational. Love your bag and dress. Have a great week. xoxo Cris
https://photosbycris.blogspot.com.au/2017/11/rosegal-black-friday-sale.html

    Bonjour Chiara
    Reply November 28, 2017

    She is really inspiring, I loved her words about the concept of luxury
    xoxo, Chiara

Tonya
Reply November 27, 2017

This dress is so much fun! I love all of the ruffles and the color!

http://www.themoptop.com

Kathrin
Reply November 27, 2017

Such an interesting interview! And a cute bag!

Kathrin | Polar Bear Style

shopvn-kintalinda
Reply November 28, 2017

wow! looks beautiful. i like this your post

Bea
Reply March 3, 2018

Loving your style! You are so chic. Would you like to follow for follow on Bloglovin? :)

Xx,

http://beatricebalaj.com/

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