“Luxury is not a question of money but a question of rarity. I wanted to leave behind the idea of mass-luxury consumption, that women have the same bag as they must buy the same items to enter a club and to exist.”

– Armelle T.C.

I’m wearing:
Asos lillac maxi ruffle dress | Charles & Keith slingback shoes (similar) | Rosebud Ipanema bag |
Prada sunglasses (affordable version)

A couple of months ago I receivd an email from Audrey, marketing assistant at Rosebud, who proposed me to work together. It took me few minutes to say yes. The lookbook she presented was absolutely great. I immediately had a crush over the Ipanema style bag, a little bucket bag that you can customize in different colors and materials. I chose mine in a beautiful olive green shagreen leather. When it arrived I felt even more in love with that. It’s a little gem that I’m carrying around a lot. I’ve been wearing this bag so much in these past two weeks and I also have been stopped quite often by people who asked me details or left compliments!

But before to go any further, let’s just stop for a second and ask: What is Rosebud?

Rosebud is a luxury bag brand created by Armelle T.C., a french designer who moved to Bangkok where she settled her brand and business. Rosebud collection includes different styles but they all have something in common: they are feminine, chic and detailed with luxurious embroideries and leathers.

To give you a glimpse of Rosebud world, I sat down with Armelle and asked her about Rosebud.

CHATTING WITH ARMELLE, FOUNDER OF ROSEBUD

5. Do you have any particular bag which means something special for you?
For me, the Capri is emblematic. I think it is an essential bag. It is a symbol of femininity. My first inspiration for this design was an iconic Hermès bag, eternal. This idea of timelessness means a lot for me. It is imbued with both a vintage spirit and modernity thanks to the materials mix: sculptural scales confront the sensual black goat suede. It answers the fantasy of a complete bag, the one that can adapt to every situation, to every style. I love its very modern lateral pleat and its inner layout simplicity.

6. What was the hardest challenge you had to face to to set up your business?
I never learnt how to make bags in school, so that my approach was more empirical. I made some novice mistakes at the beginning… And, once I was convinced by my designs, I had to come back to work on them to make the bags comfortable and makeable. However, now, I think that not being formatted allowed me to be freer in creating my designs. I lost a lot of time, but my designs became more and more singular.

7. What are the upcoming plans for Rosebud?
I prepare a jewellery collection: 5 rings, 3 collars, named as cocktails, playing with opacity, brilliance, colours and geometrical figures. It should be launched before Christmas. It is a new adventure!

8. What would Armelle be if she was a color, a place, a song.
Unhesitatingly, I would be green, colour of hope, a soothing colour. I would be Paris, my refuge city, where I come from. Finally, if I were a song, I would be Mon Dieu, d’Edith Piaf, a song about fragility, the ephemeral aspect of life and love.

I’m wearing:
Asos lillac maxi ruffle dress | Charles & Keith slingback shoes (similar) | Rosebud Ipanema bag |
Prada sunglasses (affordable version)

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*This post is in collaboration with Rosebud
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