Chatting With Armelle T.C., Founder Of Rosebud
“Luxury is not a question of money but a question of rarity. I wanted to leave behind the idea of mass-luxury consumption, that women have the same bag as they must buy the same items to enter a club and to exist.”
– Armelle T.C.
A couple of months ago I receivd an email from Audrey, marketing assistant at Rosebud, who proposed me to work together. It took me few minutes to say yes. The lookbook she presented was absolutely great. I immediately had a crush over the Ipanema style bag, a little bucket bag that you can customize in different colors and materials. I chose mine in a beautiful olive green shagreen leather. When it arrived I felt even more in love with that. It’s a little gem that I’m carrying around a lot. I’ve been wearing this bag so much in these past two weeks and I also have been stopped quite often by people who asked me details or left compliments!
But before to go any further, let’s just stop for a second and ask: What is Rosebud?
Rosebud is a luxury bag brand created by Armelle T.C., a french designer who moved to Bangkok where she settled her brand and business. Rosebud collection includes different styles but they all have something in common: they are feminine, chic and detailed with luxurious embroideries and leathers.
To give you a glimpse of Rosebud world, I sat down with Armelle and asked her about Rosebud.
CHATTING WITH ARMELLE, FOUNDER OF ROSEBUD
I came from the artistic world – I am an art dealer – and I wanted to make bags as paintings, to create unique pieces, and allow women to wear luxury items without having to show it with big brand signs. For me, luxury is not a question of money but a question of rarity. I wanted to leave behind the idea of mass-luxury consumption, that women have the same bag as they must buy the same items to enter a club and to exist. Each and every one of us is unique. What’s more, nothing is more pleasant than having something unique, that no one can have too…
3. Who is the type of woman you design for?
I design my bag for all types of women as each and every one of us is all types of women during the day. Nevertheless, the brand is divided into two lines: the Paris one, for working girls, self-confident and self-made women, and the Bangkok one, for thoughtful younger girls.
Rosebud women are free-spirit women, who love travelling, who love cultures and materials mixes. They are aesthetes. That is why all my bags are handmade in a little Bangkok workshop, and made with high-quality, pleasurable, supple and soft materials. Women who do not have anything left to prove about their personality, their social class.
5. Do you have any particular bag which means something special for you?
For me, the Capri is emblematic. I think it is an essential bag. It is a symbol of femininity. My first inspiration for this design was an iconic Hermès bag, eternal. This idea of timelessness means a lot for me. It is imbued with both a vintage spirit and modernity thanks to the materials mix: sculptural scales confront the sensual black goat suede. It answers the fantasy of a complete bag, the one that can adapt to every situation, to every style. I love its very modern lateral pleat and its inner layout simplicity.
6. What was the hardest challenge you had to face to to set up your business?
I never learnt how to make bags in school, so that my approach was more empirical. I made some novice mistakes at the beginning… And, once I was convinced by my designs, I had to come back to work on them to make the bags comfortable and makeable. However, now, I think that not being formatted allowed me to be freer in creating my designs. I lost a lot of time, but my designs became more and more singular.
7. What are the upcoming plans for Rosebud?
I prepare a jewellery collection: 5 rings, 3 collars, named as cocktails, playing with opacity, brilliance, colours and geometrical figures. It should be launched before Christmas. It is a new adventure!
8. What would Armelle be if she was a color, a place, a song.
Unhesitatingly, I would be green, colour of hope, a soothing colour. I would be Paris, my refuge city, where I come from. Finally, if I were a song, I would be Mon Dieu, d’Edith Piaf, a song about fragility, the ephemeral aspect of life and love.
*This post is in collaboration with Rosebud