The New Year started with good news!

The first one was the opening of Mall Of Qatar, which is quickly becoming my favorite shopping destination. The second one was to visit the mall and to discover that the brand Napapijri officially opened its first store in Doha. Actually, it is the first store of the brand in the entire GCC area.

For those who are not really familiar with the brand, Napapijri is a casual/sportswear brand, born in Italy in 1987 and popular in Europe. I remember when I was 17 years old, I received the best gift ever for Christmas: this Napapijri jacket. It was the most popular jacket of that time and all girls and boys of my age wished to own one. I wore that jacket for years and years. And guess what? I still have it in my closet in Italy (and it’s still a best seller for the brand!).

So, when Massimo and I heard the news of the opening of the first Napapijri store, we were both pretty excited.

Massimo loves wearing casual clothes. If we plan to have lunch at one of the many brunch’s options available in Doha, he goes for a pair of chino, a classic shirt and a not-too-formal jacket. Napapijri has a great selection of these three items. In particularly, Massimo loves the shirts of the brand. There is a wide range of colors and prints in store. Plus, shirts come with small pretty details that make the garments even more special.

Regarding myself, the reason behind my excitement is simple. Although you see me dressed up for most of the time (aka in most of my photos), when I turn the camera off I really like to keep things simple. I want to feel comfortable in the clothes that I wear. At the same time, I still look for good quality and great style. Napapijri satisfaies these requests. I can walk in the store being sure that I can find something for my free time.

The proof? Well, here it is.
17 years after (oh gosh!) I’m still wearing a Napapijri jacket.

Napapijri is available in Mall of Qatar, second floor. For new arrivals and promotions you can stay updated following the brand on Instagram. Further, keep an eye on Bonjour Chiara Instagram and Facebook pages because I have a surprise (actually two!) for my followers.

Massimo and I both wear Napapijri clothes available in store at Mall of Qatar.
Photos by Apple Snaps Doha

*This post is in collaboration with Napapijri