By 

Apparel Group celebrates Womanhood


Everything started with an email:

I would like to inform you that you have been shortlisted for the Womenhood day event in Dubai on 12 May 2015

I was excited! One trip to Dubai was exactly what I was waiting for. Apparel Group, a huge company which holds many famous brands such as Tommy Hilfiger, Aldo, Inglot, Nine West, Charles & Keith to name a few, invited bloggers and editors from all the GCC to celebrate the womanhood at Armani Hotel.
It sounded cool, didn’t it?
12th of May has been really an unforgettable day for me. It started with an amazing view of Dubai from my room at 25th floor of the hotel. Then a fantastic breakfast with the majestic Burj Khalifa over me.  The day was followed up by two fashion shows, one makeup session and one henna session (I’ve got my first white henna tattoo!!). All surrounded by gorgeous women, first above all the Vice Chairperson of Apparel Group, Sima Ved, and the very talented presenter of the show, Shereen Mitwalli.
The event hosted also the official launch in UAE of the italian beauty brand Bottega Verde. The first store has been opened in Abu Dhabi, soon there will be another one in Dubai.
During the day I also had the chance to discover the world of Club Apparel, a cardless (!!) loyality program of Apparel Group which let you gain points during your shopping in order to get discount or special offers. It’s cardless since you don’t need to bring the card with you. When you do shopping in any affiliate stores you simply need to tell your phone number and points will be added to your accounts! A very cool idea! Unfortunately it’s only available in UAE, but I hope they wille extend the program to Qatar as well.
My day finished with a flight back to my husband, but I think my week will start with a lot of shopping. The new collections of Aldo, Nine West and Tommy Hilfiger are full of nice things and I need new brushes from Inglot!
To end my diary’s trip I want to say thanks to Shaheen, Marketing Manager of the group in Qatar, Corrina, Senior PR Executive of Apparel Group and my travel companions, Abigail from Glam Magazine and Irina from Your Wardrobe Qatar.To see many other photos of the event check my Instagram!

 

 

 

1. and 2. Sneak Peek of some products from Bottega Verde
3.  Perfect espadrillas for summer from Dune
4. The huge color collection of Iglot

 

My new Nine West shoes!

 

Chiara Amodeo
About me

Chiara is a quirky and funny Italian girl currently living in Middle East. She is a dreamer, a blogger, a shopaholic, Paris and cats lover. She spends her days with her husband and their three cats, creating outfits with Mrs B. and writing about what she loves!

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21 Comments

Desirèe D'Aloia
Reply May 14, 2015

che bell'evento, tu eri splendida!!

http://www.thefashionprincess.it

mistrapitosceleste.com
Reply May 14, 2015

So nice look! I love your skirt

XO

C

GlamourZONE
Reply May 14, 2015

those shoes are stunning.
am sure you had so much fun in the event

esmeralda evangelista
Reply May 14, 2015

Great post and vari beautiful shoes!
Kiss

Don't Call Me Fashion BloggerFacebookBloglovin'

the chilicool
Reply May 14, 2015

Che bello questo evento, sei splendida!
Alessia
new post
THECHILICOOL
FACEBOOK
Kiss

Nequéren Reis
Reply May 14, 2015

Que show de imagens arrasou
Canal:https://www.youtube.com/watch?v=3xZdo8xMv34
Blog: http://arrasandonobatomvermelho.blogspot.com.br/

Marina Copado
Reply May 14, 2015

Love it so much!!!!!

New post on my blog,hope you like it <3

http://marinacopadocanovas.blogspot.com.es/

Jeans Plus Tees
Reply May 14, 2015

I wish I could go. Just love it,
xxx

Nina
LP: May playlist: Escapism

Yasmin
Reply May 14, 2015

Wow! Sounds like so much fun. Everything in Dubai is probably bigger and better :) I wanted those NW shoes in white, but they don't carry a size 5 :( Ahh, the woes of small footed fashionistas.

http://banglesandbungalows.com

Toks
Reply May 14, 2015

Wow, sounds such an amazing event. xoxoxo

Kelly
Reply May 15, 2015

Those pastries look amazing and I love your pattern mixing!

xx Kelly
Sparkles and Shoes

Samantha Mariko
Reply May 15, 2015

wow what an incredible event! you look gorgeous :)
www.samanthamariko.com

Laura Herder
Reply May 15, 2015

Those Nine West, shoes!!!

AMAZING!

¡Nuevo post! ¿Te pasas a leerme? :)

Ago Prime
Reply May 15, 2015

BELLISSIMO EVENTO, DEL TUO OUTFIT MI E' PIACIUTA IN PARTICOLAR MODO LA CAMICETTA!!
www.agoprime.it

Marina Loyko
Reply May 15, 2015

wow I love the shoes

Alice Cerea
Reply May 15, 2015

Ottimo!
Buon weekend!

Alice Cerea,
BABYWHATSUP.COM

FASHION TALES
Reply May 15, 2015

Really great outfit. The food looks incredibly delicious. <3 I like the shoes as well.
New Look & New Inspiration <3

Eniwhere Fashion
Reply May 15, 2015

Ci credo che eri contenta e felice. Lo sarei stata anche io.
Stai benissimo con questo outfit, mi piace molto la gonUn bacio e buon weekend,
Eni

Eniwhere Fashion
Eniwhere Fashion Facebookna.

Anna - Alina
Reply May 16, 2015

OMG that view is awesome and food looks sooo good.

http://anna-alina.blogspot.com/

Ab:original
Reply May 20, 2015

Perfectly summed up a great two days. Was great spending it with you Chiara...see you soon.

Le monde des petites
Reply June 4, 2015

Your pics remind me so much my year at Dubai! Miss Dubai and the UAE!
Xxx

Jul from Le monde des petites

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