Apparel Group celebrates Womanhood

Everything started with an email:

I would like to inform you that you have been shortlisted for the Womenhood day event in Dubai on 12 May 2015

I was excited! One trip to Dubai was exactly what I was waiting for. Apparel Group, a huge company which holds many famous brands such as Tommy Hilfiger, Aldo, Inglot, Nine West, Charles & Keith to name a few, invited bloggers and editors from all the GCC to celebrate the womanhood at Armani Hotel.
It sounded cool, didn’t it?
12th of May has been really an unforgettable day for me. It started with an amazing view of Dubai from my room at 25th floor of the hotel. Then a fantastic breakfast with the majestic Burj Khalifa over me.  The day was followed up by two fashion shows, one makeup session and one henna session (I’ve got my first white henna tattoo!!). All surrounded by gorgeous women, first above all the Vice Chairperson of Apparel Group, Sima Ved, and the very talented presenter of the show, Shereen Mitwalli.
The event hosted also the official launch in UAE of the italian beauty brand Bottega Verde. The first store has been opened in Abu Dhabi, soon there will be another one in Dubai.
During the day I also had the chance to discover the world of Club Apparel, a cardless (!!) loyality program of Apparel Group which let you gain points during your shopping in order to get discount or special offers. It’s cardless since you don’t need to bring the card with you. When you do shopping in any affiliate stores you simply need to tell your phone number and points will be added to your accounts! A very cool idea! Unfortunately it’s only available in UAE, but I hope they wille extend the program to Qatar as well.
My day finished with a flight back to my husband, but I think my week will start with a lot of shopping. The new collections of Aldo, Nine West and Tommy Hilfiger are full of nice things and I need new brushes from Inglot!
To end my diary’s trip I want to say thanks to Shaheen, Marketing Manager of the group in Qatar, Corrina, Senior PR Executive of Apparel Group and my travel companions, Abigail from Glam Magazine and Irina from Your Wardrobe Qatar.To see many other photos of the event check my Instagram!




1. and 2. Sneak Peek of some products from Bottega Verde
3.  Perfect espadrillas for summer from Dune
4. The huge color collection of Iglot


My new Nine West shoes!


Bonjour Chiara
About me

Chiara is a quirky and funny Italian girl currently living in Middle East. She is a dreamer, a blogger, a shopaholic, Paris and cats lover. She spends her days with her husband and their three cats, creating outfits with Mrs B. and writing about what she loves!


Miami vibes in Dubai || & Other Stories skirt + light sweater / Charles & Keith ballerinas / Kate Spade eye cat sunglasses / Celine bag
Miami Vibes In Dubai
March 17, 2018
Kyra Bag + Petersyn Blouse
Striped Top + Denim For A Casual Day In Dubai
January 18, 2018
The proof that a silk scarf brings a fresh twist to daily looks // Bonjour Chiara
The Proof Silk Scarf Brings A Fresh Twist To Basic Looks
January 09, 2018
What Bonjour Chiara did this week #5 - The family came to visit me, Grand Mosque of Abu Dhabi, Jimmy Choo party, a bit of shopping at West Elm
My Week In Snaps #5
November 27, 2017
What Bonjour Chiara did this week #4 - Italian dinner at MATTO, Dubai Marina, Kite Beach
My Week In Snaps #4
November 05, 2017
What Bonjour Chiara did this week #3 - Date night at 40 Kong, a visit to the new Diptyque store at a lot of FASHION FORWARD
My Week In Snaps #3
October 29, 2017
What Bonjour Chiara did this week #2 - Victoria Secret's privare dinner, Khatt by Bilarabi launch event, Oktoberfest...
My Week In Snaps #2
October 22, 2017
What Bonjour Chiara did this week #1 - Harper Bazaar Arabia event, Clarins Event, Fashion Shows...
My Week In Snaps #1
October 15, 2017
Bonjour Chiara in Dubai // Staycation at Vida Downtown Dubai
Weekend At Vida Downtown Dubai
August 24, 2017


Desirèe D'Aloia
Reply May 14, 2015

che bell'evento, tu eri splendida!!
Reply May 14, 2015

So nice look! I love your skirt



Reply May 14, 2015

those shoes are stunning.
am sure you had so much fun in the event

esmeralda evangelista
Reply May 14, 2015

Great post and vari beautiful shoes!

Don't Call Me Fashion BloggerFacebookBloglovin'

the chilicool
Reply May 14, 2015

Che bello questo evento, sei splendida!
new post

Nequéren Reis
Reply May 14, 2015

Que show de imagens arrasou

Marina Copado
Reply May 14, 2015

Love it so much!!!!!

New post on my blog,hope you like it <3

Jeans Plus Tees
Reply May 14, 2015

I wish I could go. Just love it,

LP: May playlist: Escapism

Reply May 14, 2015

Wow! Sounds like so much fun. Everything in Dubai is probably bigger and better :) I wanted those NW shoes in white, but they don't carry a size 5 :( Ahh, the woes of small footed fashionistas.

Reply May 14, 2015

Wow, sounds such an amazing event. xoxoxo

Reply May 15, 2015

Those pastries look amazing and I love your pattern mixing!

xx Kelly
Sparkles and Shoes

Samantha Mariko
Reply May 15, 2015

wow what an incredible event! you look gorgeous :)

Laura Herder
Reply May 15, 2015

Those Nine West, shoes!!!


¡Nuevo post! ¿Te pasas a leerme? :)

Ago Prime
Reply May 15, 2015


Marina Loyko
Reply May 15, 2015

wow I love the shoes

Alice Cerea
Reply May 15, 2015

Buon weekend!

Alice Cerea,

Reply May 15, 2015

Really great outfit. The food looks incredibly delicious. <3 I like the shoes as well.
New Look & New Inspiration <3

Eniwhere Fashion
Reply May 15, 2015

Ci credo che eri contenta e felice. Lo sarei stata anche io.
Stai benissimo con questo outfit, mi piace molto la gonUn bacio e buon weekend,

Eniwhere Fashion
Eniwhere Fashion Facebookna.

Anna - Alina
Reply May 16, 2015

OMG that view is awesome and food looks sooo good.

Reply May 20, 2015

Perfectly summed up a great two days. Was great spending it with you Chiara...see you soon.

Le monde des petites
Reply June 4, 2015

Your pics remind me so much my year at Dubai! Miss Dubai and the UAE!

Jul from Le monde des petites

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