Everything started with an email:
“I would like to inform you that you have been shortlisted for the Womenhood day event in Dubai on 12 May 2015“
I was excited! One trip to Dubai was exactly what I was waiting for. Apparel Group, a huge company which holds many famous brands such as Tommy Hilfiger, Aldo, Inglot, Nine West, Charles & Keith to name a few, invited bloggers and editors from all the GCC to celebrate the womanhood at Armani Hotel.
It sounded cool, didn’t it?
12th of May has been really an unforgettable day for me. It started with an amazing view of Dubai from my room at 25th floor
of the hotel. Then a fantastic breakfast with the majestic Burj Khalifa
over me. The day was followed up by two fashion shows
, one makeup session and one henna session (I’ve got my first white henna tattoo
!!). All surrounded by gorgeous women, first above all the Vice Chairperson of Apparel Group, Sima Ved
, and the very talented presenter of the show, Shereen Mitwalli
The event hosted also the official launch in UAE of the italian beauty brand Bottega Verde. The first store has been opened in Abu Dhabi, soon there will be another one in Dubai.
During the day I also had the chance to discover the world of Club Apparel
, a cardless (!!) loyality program of Apparel Group which let you gain points during your shopping in order to get discount or special offers. It’s cardless since you don’t need to bring the card with you. When you do shopping in any affiliate stores you simply need to tell your phone number and points will be added to your accounts! A very cool idea! Unfortunately it’s only available in UAE
, but I hope they wille extend the program to Qatar as well.
My day finished with a flight back to my husband, but I think my week will start with a lot of shopping. The new collections of Aldo, Nine West and Tommy Hilfiger are full of nice things and I need new brushes from Inglot!
To end my diary’s trip I want to say thanks to Shaheen
, Marketing Manager of the group in Qatar, Corrina
, Senior PR Executive of Apparel Group and my travel companions, Abigail
from Glam Magazine and Irina
from Your Wardrobe Qatar.To see many other photos of the event check my Instagram
|1. and 2. Sneak Peek of some products from Bottega Verde
3. Perfect espadrillas for summer from Dune
4. The huge color collection of Iglot
|My new Nine West shoes!