Badreya Faisal is the founder of Bleach, an Emirati lifestyle label born in 2012. According Badreya’s biography, she decided to create a label which “expresses the many roles of a modern woman – bleaching the boundaries between convention, style and modern practically”.
Badreya Faisal has spent years living in Italy, Spain and the UK. She studied design. Actually all kinds of design dear to her. And she has always been noted for her incredible and innovative style.
With the Eid (the End of Ramadan) around the corner, women are searching for the most fashionable and fancy abayas. So Bleach launched the limited reversable abaya collection. Its abays are classy and feminine but with also some modern elements.
Check Bleach website
and be also ready for the new FW 14 collection
It’s sports-inspired, with a lot of organza and oversized sweaters.