The pastel colors are always the expression of the spring (and the summer). But one year baby pink is the most glam color, the year after is the turn of the baby blue. Then salmon, yellow, and pastel purple.
But why choose one only color for season?
The SS14 collection of Toujouri is an explosion of pastel colors: yellow, blue and pink. An explosion of flowers, embroideries and applications. It’s romance in its purest form.
The collection is tradition, because it is inspired by the Palestinian embroideries and traditional textiles. But it is also modernity. The silhouettes are new with defined structure.
So I guess that even with these hot temperatures, it’s worth to head to The Pearl and have a look of this amazing collection. The flagship store (designed by the famous architect Peter Martino) is located at The Pearl, Parcel 1 – Doha.
Just to know, Toujouri is the collection designed by Lama El-Moatassem. Graduated at the Central St Martin, the London’s College of Fashion, in 2009 launched Toujouri’s first collection. For those who doesn’t know Arabic, Toujouri translates as treasure chest. This brand is very popular in Middle East and sold in the best boutiques all aroud the world (for the complete list, click here).








*All images are from Toujouri website.
Chiara Amodeo
About me

Chiara is a quirky and funny Italian girl currently living in Middle East. She is a dreamer, a blogger, a shopaholic, Paris and cats lover. She spends her days with her husband and their three cats, creating outfits with Mrs B. and writing about what she loves!


Bonjour Chiara Wears // Ruffle sleeves + velvet Mary Jane shoes
My Look For Valentine’s Day (Red Is Not Included)
February 07, 2017
Pharmakeia - a luxury new concept for health and beauty care available at Qanat Quartier, Doha
Pharmakeia, The Newly Opened Boutique At Qanat Quartier
January 17, 2017
Bonjour Chiara Loves // Medina Centrale at The Pearl Qatar
Strolling About At Medina Centrale – The Pearl Qatar
December 04, 2016
My personal color palette for this fashion season which includes Rose Quartz but leace at home the friend Serenity -
Fashion Color Palette – Pink & Green
March 31, 2016
Tony Chestnut
April 27, 2015
S.O.S. Mrs B. – Color Block
April 09, 2015
What To Wear – Kimono
March 26, 2015
March 22, 2015
Do we need to spend a lot of money to be well dressed?
March 12, 2015


Helena Duque
Reply July 13, 2014

I love all the pieces!
Sometimes I see very clumsy stuff on the passarelles but this one is very beautifuln and usable,

Love xx

Elisabetta Bertolini
Reply July 14, 2014

wow art clothes :D


Reply July 14, 2014

Bellissimi questi sono pazza del giallino ed il rosa e' il mio colore preferito, indipendentemente dai trend

Bisma Rauf
Reply July 14, 2014

Lovely colors :)

Fabiola Tinelli
Reply July 14, 2014

Sono tutti bellissimi i colori pastello, a me piacciono un sacco!Quindi non poteva non piacermi questa collezione!

Angel Pinkoolaid
Reply July 14, 2014

wow i love their designs :)

Reply July 14, 2014

Really nice collection :)


Reply July 14, 2014

Forse ho già avuto modo di dirtelo, ma con te scopro sempre collezioni interessanti. Adoro i colori pastello e questa collezione mi piace molto. Bellissimo il penultimo abito. Baci!

Carolina ogliaro
Reply July 14, 2014

Ciao Chiara!
Che collezione meravigliosa e delicata, mi sono innamorata del primo abito <3
Un bacio grande


Kizzy Von Doll
Reply July 14, 2014

Love all of these, so gorgeous xx

Alessandra Barbieri
Reply July 14, 2014

Io adoro i colori pastello, sono eleganti e adatti a molte occasioni.. Sono "dolci" :) Un bacione Chiara

Alessandra - That's Amore

Abaya and Heels
Reply July 14, 2014

ommamammamiaaa! ho bisogno del secondo abito adesso :)

francesca romana capizzi
Reply July 14, 2014

Sono a bocca aperta, una collezione favolosaa!
Don't Call Me Fashion Blogger

Reply July 14, 2014

sono tutti bellissimi e cosi romantici

Tijana J. Dominguez
Reply July 14, 2014

They are perfect! ;)

Reply July 14, 2014

fanno sognare questi capi...

Nameless Fashion Blog

the chilicool
Reply July 14, 2014

Una collezione molto bella mi è piaciuta tantissimo!

Reply July 14, 2014

I love this sweet pastel pretty collection, my kind of style.

La mia famiglia ai fornelli
Reply July 14, 2014

che meraviglia! mi piacciono molto sia i colori che i vestiti!

Laura C.
Reply July 14, 2014

che belle le tute nei colori pastello;)un bacione

Kathleen Harper
Reply July 14, 2014

Beautiful pieces! I LOVE that first gown.

Reply July 14, 2014

Questi abiti Chiara sono veramente fatti per più bello dell altro.


Federica Di Nardo
Reply July 14, 2014

favolosi questi abiti!!!

The Cutielicious

Milu Sosa
Reply July 14, 2014

I love all these dresses!!!! this season I'm all about pastels and soft colors :) great inspiration! Thanks for sharing!


Reply July 14, 2014

che bella collezione!

Reply July 14, 2014

che belle tonalità!! non conoscevo questo brand!!

Kinga Ovari
Reply July 14, 2014

I followed you back :)

Reply July 14, 2014

Gorgeous collection!


Vale ♥
Reply July 14, 2014

Bellissimi ed elegantissimi, scopro sempre dei capi bellissimi grazie al tuo blog ! <3

Fashion and Cookies
Facebook / G+ / Bloglovin

Reply July 15, 2014

Beautiful collection! <3


Leave a comment

Your email address will not be published. Required fields are marked *