Instagram is an excellent resource to do the activity of cool-hunting. I like browse this social network, starting from a known profile to finish discovering a new brand.
My latest discovery was @bmsvenska
, the Instagram profile of the brand called Svenska
. A couple of comments, few mails exchanged with the founder of the Brand, Janki Patel, and Voilà! I received the last Svenska lookbook.
What can I say? Love at first sight for every single creation.
It’s a UAE based brand and with an obvious Arabic influence. But at the same time is a brand with something more. It’s glam, it has charm, it really is a brand which speaks about fashion!
The uniqueness of the Brand is that styles are never repeated. Colors are really impprtant. The label experiments with the use of colors, from the most subtle to the most brilliant.
Sleeves are often the most beautiful detail of the dress. Cuts, shapes and textures make them unique.
I am truly in love with this brand, and I repeat, I’m sure that unlike many other local brands, Svenska has the X fashion factor. In fact, it’s not a coincidence that the last collection can be found in the best stores of Gulf: S*uce
in Dubai and Impression Boutique
*Photos courtesy of Svenska